Terms of Service

1. Acceptance of Terms

By creating an account or using Breath Lab, you confirm that you are at least 13 years of age and agree to these Terms and our Privacy Policy. If you do not agree, please do not use the Service.

2. Description of Service

Breath Lab is a pranayama and guided breathwork application, available as a mobile app (iOS and Android) and a web app. The Service provides traditional pranayama techniques with configurable session parameters, multi-day journeys built around specific goals (such as sleep, stress, focus, or energy), mood logging before and after sessions, achievements and streaks, and educational content covering technique guides, cautions, and references to relevant scientific literature. The Service is provided for informational and wellness purposes only and does not constitute medical advice.

3. Health Disclaimer and Assumption of Risk

Important: Breath Lab is not a medical application. The content provided is for general wellness and educational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Nothing in the Service should be relied upon as medical guidance.

Breathwork and breathing exercises carry inherent physical risks. Some techniques — including those involving rapid or controlled breathing — can cause dizziness, light-headedness, tingling, altered states of consciousness, or temporary loss of consciousness. Certain techniques may be unsuitable or dangerous for individuals with specific health conditions.

Always consult a qualified healthcare professional before starting any new breathing practice, particularly if you have a pre-existing medical condition, are pregnant, have a history of cardiovascular or respiratory disease, epilepsy, or any condition affected by changes in blood oxygen or carbon dioxide levels.

Never practise breathing exercises while driving, operating machinery, in or near water, or in any situation where losing consciousness could be dangerous.

By using the Service, you acknowledge and accept these risks. You agree to use the Service at your own risk and that Sequence Studios shall not be liable for any physical injury, illness, loss of consciousness, or other harm arising from or in connection with your use of the Service or the practice of any breathing techniques described within it. Nothing in this section limits liability for death or personal injury caused by our negligence, as set out in Section 9.

4. User Accounts

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Notify us promptly at info@sequence-studios.com if you suspect any unauthorised use of your account.

We reserve the right to suspend or terminate accounts that violate these Terms or that we reasonably believe are being used fraudulently.

5. Subscriptions and Payments

Breath Lab offers a free tier and a premium subscription (“Breath Lab Premium”). Premium features are available through the following channels:

• Mobile (iOS): via in-app purchase through the Apple App Store. Subscriptions are managed through your Apple ID account settings. Refunds are subject to Apple’s refund policy.
• Mobile (Android): via in-app purchase through Google Play. Subscriptions are managed through your Google Play account settings. Refunds are subject to Google’s refund policy.
• Web: via direct payment processed by RevenueCat and Stripe. Billing terms and cancellation options will be presented at the point of purchase.

Free trial (web). New web users are offered a 7-day free trial of Breath Lab Premium. No payment details are collected to start the trial, and you will not be charged during the trial period. You will only be billed if you choose to subscribe at or after the trial ends, at which point the standard subscription pricing applies.

Free trial (mobile). On iOS and Android, a free trial of Breath Lab Premium is available only on the annual subscription plan and starts at the moment you subscribe through the App Store or Google Play. Because the trial is operated as an introductory offer through those stores, a valid payment method on your Apple ID or Google account is required to start it, and the annual subscription will renew automatically at the end of the trial unless you cancel through the relevant store before the renewal date. The length of the trial, eligible plans, and the auto-renewal terms are governed by the store’s own introductory-offer rules in addition to these Terms.

Auto-renewal. Once you start a paid subscription, it automatically renews at the end of each billing period unless cancelled before the renewal date. For mobile subscriptions, cancellation must be made at least 24 hours before the end of the current billing period. For web subscriptions, cancellation takes effect at the end of the current billing period and you retain access to premium features until that date.

Web subscription cooling-off period. Under the UK Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, and equivalent consumer-protection law in the European Union (Consumer Rights Directive 2011/83/EU), you have the right to cancel a paid web subscription within 14 days of being first charged without giving any reason (the “cooling-off period”). Where you started with a free trial, the 14-day cooling-off period begins on the day you are first charged, not on the day the trial began. However, if you continue to use the premium features after first being charged, you expressly request that we begin providing the paid Service immediately and acknowledge that your right to cancel will be lost once the Service has been fully performed. To exercise your cooling-off right, cancel your subscription via the Profile page and then contact us at info@sequence-studios.com within 14 days of being first charged to request a refund. We will process a full refund within 14 days of receiving your request.

We reserve the right to change subscription pricing. We will notify active subscribers of any price increases by email or in-app notification before the new price takes effect.

By purchasing a subscription, you represent that you are at least 18 years of age, or that you have obtained the consent of a parent or legal guardian.

If your subscription lapses or is cancelled, your access to premium features will end at the close of the paid period. Your account and free-tier access will remain intact.

6. Beta Access — Web App

The Breath Lab web application is currently in beta. During this period, we are still actively testing and improving the web app to ensure stability and reliability, and working toward feature parity between the web app and the mobile app. The set of features available on each platform may therefore differ from time to time.

Beta status does not affect pricing or your access to premium features — premium features require a Breath Lab Premium subscription during and after the beta period. We do not guarantee uninterrupted availability of the Service during beta; the limitations of liability and disclaimers in Sections 9 and 10 apply throughout.

7. Intellectual Property

All content in Breath Lab, including but not limited to text, graphics, audio files, and software, is the property of Sequence Studios or its licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, or create derivative works from any content without our prior written consent.

8. Prohibited Conduct

You agree not to:

• Use the Service for any unlawful purpose
• Attempt to gain unauthorised access to any part of the Service or its infrastructure
• Reverse engineer, decompile, or disassemble any part of the Service
• Use the Service to transmit harmful, offensive, or disruptive content
• Impersonate any person or entity or misrepresent your affiliation
• Resell or commercially exploit the Service without our written consent

9. Limitation of Liability

To the fullest extent permitted by applicable law, Sequence Studios shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of, or inability to use, the Service — including but not limited to physical injury, illness, or harm arising from the practice of any breathing technique described in or accessed through the Service.

Our total aggregate liability for any claim arising from these Terms or the Service shall not exceed the greater of: (a) the amount you paid us in the 12 months preceding the claim, or (b) £10 where you have not paid us anything in that period.

Nothing in these Terms excludes or limits liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under English law.

10. Disclaimer of Warranties

The Service is provided “as is” and “as available” without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or free of viruses or other harmful components.

Nothing in this section affects your statutory rights as a consumer under the Consumer Rights Act 2015 or any other applicable consumer protection legislation. Where the law implies terms that cannot be excluded, those terms apply to the fullest extent permitted.

11. Indemnification

You agree to indemnify and hold harmless Sequence Studios and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonably incurred legal fees) arising directly out of: (a) your material breach of these Terms; or (b) your wilful or negligent violation of any third-party rights in connection with your use of the Service. This indemnity does not apply to the extent that a claim arises from our own negligence, breach of contract, or breach of statutory duty.

12. Termination by Us

We may suspend or terminate your access to the Service for the following reasons:

• Material breach: If you materially breach these Terms and fail to remedy the breach within 14 days of written notice from us (where the breach is capable of remedy), we may terminate your account.
• Fraud or abuse: If we have reasonable grounds to believe your account is being used fraudulently, to harm others, or in a way that poses a security risk to the Service or other users, we may suspend or terminate your account immediately without prior notice.
• Legal obligation: If we are required to do so by law or a regulatory authority.

Where we terminate under material breach or legal obligation, we will provide at least 14 days’ written notice by email. Where we terminate for fraud or abuse, notice may be given at or after the time of suspension or termination.

If we terminate your account for reasons other than your breach or fraud, we will refund any unused pro-rata portion of your current paid subscription period. No refund will be issued where termination is due to your material breach of these Terms.

Your account data will be handled in accordance with our Privacy Policy following termination. If you believe a suspension or termination was made in error, please contact us at info@sequence-studios.com.

13. Account Termination by You

You may delete your account at any time from the account settings within the app or by contacting us at info@sequence-studios.com. On deletion, your personal data will be handled in accordance with our Privacy Policy. If you have an active paid subscription, deleting your account does not automatically cancel it — you must cancel your subscription separately through the relevant platform (Apple App Store or Google Play for mobile; the Profile page for web) before deleting your account to avoid further charges.

14. Changes to Terms

We reserve the right to modify these Terms at any time. For material changes — changes that affect your rights or obligations in a significant way — we will notify active subscribers by email or in-app notification before they take effect. For all other users, and for non-material changes, we will update the “Last updated” date above without further notice. Continued use of the Service after changes take effect constitutes your acceptance of the updated Terms.

15. Governing Law and Disputes

These Terms are governed by and construed in accordance with the laws of England and Wales. Any dispute arising out of or in connection with these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales, except that either party may seek interim or emergency injunctive relief in any court of competent jurisdiction. Nothing in this clause affects the mandatory consumer protection laws applicable in your country of residence if you are a consumer in the European Economic Area.

Before initiating formal proceedings, we encourage you to contact us at info@sequence-studios.com to attempt to resolve any dispute informally.

16. Severability

If any provision of these Terms is found to be invalid, unlawful, or unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable, or severed if modification is not possible. The remaining provisions shall continue in full force and effect.

17. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Sequence Studios with respect to the Service and supersede all prior agreements, representations, and understandings.

18. No Waiver

Our failure or delay in enforcing any right or provision of these Terms shall not constitute a waiver of that right or provision. A waiver of any right is only effective if made in writing and signed by an authorised representative of Sequence Studios.

19. Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations under these Terms to any successor entity in connection with a merger, acquisition, or sale of all or substantially all of our assets, provided that the successor agrees to be bound by these Terms. We will notify you of any such assignment by email or in-app notification.

20. Contact Us

If you have any questions about these Terms, please contact us at:

Sequence Studios Ltd (Company No. 15455683)
71-75 Shelton Street, Covent Garden, London WC2H 9JQ
United Kingdom
info@sequence-studios.com